To paraphrase Jean Cocteau, Style is a simple way of saying complicated things. This never more true then in the designing of the logo.
Effective logo design is grounded in simplicity. Preventing visual overload, revealing the distinct personality of the client and the message they wish to communicate, is the key.
It is the job of the graphic designer to successfully communicate the clients’ message visually.
Designing Quality Logo
A quality business logo speaks directly and instantly to the clients’ clients. A logo, unlike multi-page brochures must deliver instantly with minimal means. Well designed logos deliver the message and the “essence” of the businesses they represent.
There are many factors, which a quality logo encompasses. These being
Types of Company Logos
There are three basic types of logos companies can use, these being:
- Graphical based logos
- Font based logos or typographical logos
- Illustrative logos
These types of logos can be used separately or can be used in combination to form one design.
Which Type of Logo is Right for Me?
These are question, which a professional graphic design can help you with.
We work closely with the customer, and after thoroughly researching your business or product, we design a logo with several factors in mind.